Discover how personalisation can influence and transform your conversion game plan: from the onsite experience to crafting a tailored social advertising strategy with minimal effort. Learn actionable strategies to bridge the gap between conversion and retention and turn browsers into loyal buyers. The presentation will include a 30 minute-panel debate featuring GB Posters and Henmores - 2 companies who have leveraged personalisation to drive greater traffic and a more inspiring customer experience.
5 Points to look for:
Leverage customer data to personalise browsing from home page to checkout Reduce abandoned cart rates and win back indecisive customers Leverage geo-localised product recommendations to drive consumer interest Use existing customers to drive greater traffic via Facebook advertising Incorporate video content in your paid ads strategy to strengthen conversions
